Communication for change

my services

I’m Penny, your go-to person for making complex information not just understandable, but relatable and actionable. Here at Communication for Change, it’s all about connecting deeply with your audience. I specialize in turning science, data and details  into engaging, accessible content. Whether you’re aiming to change the world or simply explain your corner of it, I’m here to help bridge the gap between your clients and your messages.

 

Community education

I specialize in distilling complex information from diverse sources into clear, relatable text that bridges gaps and fosters understanding.

Grant writing

I write proposals that meet criteria, tell a compelling story and assist you in securing funding.

Engagement & facilitation

I’m practiced at bringing people together for workshops and dialogues that matter, so we can build bridges, collaborate and take action.

Research & reporting

I’m skilled at conducting research and crafting concise reports that effectively communicate key findings.

Polishing your prose

My keen editorial eye and love for language ensure your message is both clear and accurate.

Behaviour change

My training in this field means I understand the underlying forces that influence attitudes and behaviours.  

ABOUT ME

 

Hi, I’m Penny Claringbull.

My path has taken me throughout Queensland, where I’ve crafted local government community campaigns, worked as a freelance writer and editor, and been involved in community development and stakeholder engagement projects.

Communication & engagement

I’ve been fortunate enough to work and train with some key thinkers in behaviour change, such as:

 

  • Community Based Social Marketing – Dr. Doug McKenzie-Mohr
  • Thematic Interpretation/Behaviour Change, Introduction, Advanced and Train the Trainer – Professor Sam Ham
  • ‘Speakout’ community engagement – Dr. Wendy Sarkissian
  • Collective Social Learning – Professor Valerie Brown
  • IAP2 Certificate in Public Participation – Vivien Twyford, Twyfords

My experience

  • I’m trained in behaviour change methods, community-based social marketing and a stack of stakeholder engagement techniques. That means I know the questions to ask about your customers and your business.
  • My experience includes working in and for government, non-profits, natural resource management and small business. Each sector has its way of doing things, including yours – I get that.
  • I have a background in sustainability education and natural resource management. That includes urban food growing, eco-tourism, green living and natural products. If you’re into all things eco, I speak your language.
  • I’m also a trained interpreter. Not the language/translation kind. The kind that helps people learn about natural and cultural heritage through signage, presentations and other material. Think museum displays, boardwalk signage and tour guiding.
  • Funding makes the world go round. I’ve been part of grant assessment panels, run funded programs and successfully applied for many grants and tenders. That includes small community grants right up to large-scale proposals in the $millions.
  • I was an eco-tour guide for many years. If you can hold the attention of 50 schoolkids, you can engage just about anyone…

 

What people say

We engaged Penny to review an R & D Application. Penny quickly developed an understanding of the technical background and transformed our application into a succinct, well-articulated report.

Penny’s work helped foundU receive over $500,000 in tax offsets. I would recommend her to anyone, regardless of the industry, and will be using her services again.

Michael Ott

Director, foundU

I highly recommend Penny’s services. Her creative and brilliant writing skills can tailor any topic to suit the audience or its intended purpose. Penny’s attention to detail is backed up by her extensive experience and knowledge, especially in the environmental and community fields. I am excited to be working with Penny to help achieve my business outcomes.

Pamela Royal

Director, Focus Network Australia

“Penny’s initial questions allowed us to provide a detailed brief about the tone we wanted for our website as well as background info we thought would be helpful.  Then we met and found Penny to be an excellent listener and collaborator, keen to workshop ideas to find the right ‘voice’ and generous with her time. Speedy turnaround time from Penny meant that first draft to final copy was achieved inside a week.

All these qualities combined with Penny’s writing talent has resulted in content that uses keywords to improve our SEO and is spot on in tone, quality and quantity.  Penny’s writing describes our business, Skippers at Dundee, in a way that builds interest and enthusiasm.  Talented, professional and collaborative, Penny is someone we would highly recommend and would love to work with again.”

Cath Kelly

Owner, www.skippersatdundee.com

Penny has a way with words. She has a passion for communicating – both the big ideas and the just-as-important little ones. I am always in awe of her skill, enthusiasm and drive and have benefited from Penny’s editing skills and mentorship to make my own writing stronger and more vibrant.

If you or your organisation need to make your communications clearer, I cannot recommend Penny more highly.

Jennifer Barret

Professional writer

GET MY HARD-WON TIPS FOR FREE

Why should you learn to write faster and better?

The answer is easy – because everything is based on words. Facebook posts. Blog posts. Guides. Training material. Brochures. Emails. Even scripts for video and audio.

Writing faster saves time. We can all do with more of that.

Writing better is vital – you will find more customers, build stronger relationships and make more sales.

Your writing matters.

I’ve distilled some hard won lessons in a short guide. Not too many, but enough for you to polish your text and lift your game.