Blue sky ed



The challenge

Blue Sky Ed is run by John Abraham. The business focuses on indigenous procurement and enterprise development. The original site contained good information but it was long-winded and contained a lot of industry jargon. The ‘about’ page didn’t highlight John’s personality and skills. The industry sections weren’t clearly differentiated.

The result

A cleaner website with clearer messaging. Visitors can now see the industry sectors John works with and the services he provides. The site promotes his skills and demonstrates his commitment to this sector.