Southern stars 

Case Study


The Challenge


Southern Stars wanted potential customers to understand the range and sophistication of their home cooling products. We decided to write a case study, or customer success story, based on an interview with some happy customers. 

The Solution

Case studies are an excellent way of gaining social proof because they demonstrate how a customer solves their problem by using your product. This case study takes us through a new home owner’s customer journey, showcasing Southern Stars’ expertise in whole-of-home ducted airconditioning.


The case study successfully demonstrates customer satisfaction, Southern Stars’ customer service and expertise, along with options for finance in a call-to-action at the end of the study.