The Challenge


foundU is an automated workforce platform. They’re an HR system. An online people management platform that uses SaaS.

What does this mean?

Basically, they’re a highly successful startup that takes the pain out of payroll.

foundU wanted to apply for an R&D tax offset but the application needed to stand out – and explain what they did in plain English.

The Solution

Communication for Change went through the foundu’s R&D process, translated ‘tech speak’ into into clear, natural language and made sure that the innovation statement was clear.

The result?

foundU has now succeeded in getting $500,000 in tax offsets over the last two years. Of course, their outstanding product was the backbone of that success. However, the business funding landscape is competitive and every word counts. A professional business needs a professional application.

You can check out foundu here:

We engaged Penny and her team to review an R & D Application. Penny quickly developed an understanding of the technical background and transformed our application into a succinct, well-articulated report.

Penny’s work helped foundU receive over $500,000 in tax offsets. I would recommend her to anyone, regardless of the industry, and will be using her services again. 

Michael Ott

Director, foundu