water conservation and behaviour change communication

Water conservation and behaviour change

I’ve been fortunate enough to train with some of the world’s top behaviour change experts, especially in the field of behaviour change communication. That means doing research that identifies the barriers and benefits to certain behaviours, as well as uncovering the beliefs that lie behind them.

The next step is to craft messages that cause people to think. A well-designed campaign can use targeted messaging and actions to shift beliefs and behaviours. It’s a popular approach in the public health field.

I’ve used these skills in designing brochures, interpretive signage, educational material and presentations. It was also invaluable in my role as a community educator on water conservation and sustainability topics.